Burton Snowboards
From ExtremeWiki
Burton Snowboards is words largest snowboard manufacturer.
Founded by Jake Burton Carpenter in 1977, the company specializes in a broad product line aimed at snowboarders: hard goods, outerwear, accessories. Aside from selling goods under its own brand name, Burton incorporates several sub-brands which focus on a specific specialty.
- Company: Burton Snowboards Inc.
- Company type: Private
- Foundation: 1977
- Location: Burlington, Vermont
- Key people: Jake Burton, Founder and Chairman, Laurent Potdevin, President and CEO|
- Main products: Snowboard equipment, apparel, accessories
- Homepage: Burton.com
- Market share estimate: 30-35%
Contents |
[edit] Video
The History of Burton Snowboards
[edit] History
Jake can remember making snowboards by hand in his own garage. He couldn't afford the proper equipment -- so there he was, applying polyurethane with a scuba mask on. THIS NEEDS MORE INFO!
[edit] Team
[edit] Global Team
- Men
- Women
[edit] Burton Team
- Men
[edit] Other companies owned by Burton
- Anon Optics (snowboard goggles and eyewear)
- R.E.D. Protection (helmets and body armor)
- Analog Outerwear
- Gravis Footwear
In 2005, Four Star Distribution sold four of its snowboard brands to Burton, including
- Forum Snowboarding, Jeenyus Snowboards, Foursquare Outerwear, and Special Blend (SB) Outerwear.
- Channel Island Surf Co. Bought in February 2008
- DNA Distribution, which includes Alien Workshop, Habitat, and Reflex.
[edit] Events
Since 1985 Burton has organized the US Open, one of the oldest and largest snowboarding contests in the United States. The "open" competition format allows for any rider to enter and continue in the competition based on points earned. It provides an opportunity for amateur or lesser known riders to gain visibility or even break in to the top rankings. The US Open is one of six global "Open" events Burton organizes. The others include New Zealand Open, Australian Open, Canadian Open, European Open and Nippon Open. It is also part of the Ticket to Ride (World Snowboard Tour), the six independent freestyle events acting under one common Tour Flag.
[edit] Technologies
- Burton ICS
- Burton started utilizing a single channel binding mounting system on their 2006 Jeremy Jones pro model called the Infinite Channel System (ICS). The ICS system is claimed by Burton to be the most responsive binding setup possible when paired with the Burton EST binding. In 2007, the ICS system has found its way to the X8, Jeremy Jones, Custom and the Un..Inc snowboard lines. Jeremy Jones has been the largest advocate of the ICS System, claiming it is responsive enough to be able to feel the snowboard in ways that were unthinkable before.
[edit] References
Wikipedia article Burton Snowboards
[edit] External links
- Burton Movie
- Burton Myspace
- Burton Online Store
- Burton Board Museum 1977-Now
- Interview with Design Director of Analog
